Have an Affair.”Unhampered by Ashley Madison’s considerable baggage, Cougar Life—via Ruby’s in-house creative team—takes a simpler, more straightforward path in the new ad, inviting its target audience to meet youthful studs, pop a few corks and indulge in consensual fun.(Ladies can sign up for free, while lads pay a month.Product: website Commercial: “Cougar Life in the City” is a dating website that caters to “cougars” (older women that prefer younger males). During the playing of the Cougar Life jingle, we see images of very young-looking cougars (“older women”) signing up for Cougar and taking photos for their profile page, playing carelessly in water fountains, dancing in a club while holding a champaign glass, dancing in bikinis on the beach and looking into the camera in suggestive ways.The Cougar TV commercial contains no dialog and instead we only hear the jingle, “..she’ll make her moves, she’ll make you moan. Midway through the commercial a member-counter displays over 4.5 million members: There is no indication how many of the members are female vs male members.But what she gives you, you’d better give back if you don’t you’ll end up as a tasty snack. Nor do we have any data to indicate that all, some, or even any of the Cougar Life members are as attractive as is portrayed in the TV commercial. There is no dialog in the Couger TV commercial but the lyrics to the jingle infer that cougars (mature women) are wild and pretty, can make you moan, and will ‘make moves’ on you.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.Alas, Ashley’s slice-of-life spots about men and women looking to expand their sexual horizons were mainly just creepy.Still, the brand’s “Find Your Moment” tagline lowered the sleaze factor considerably from its previous theme, “Life Is Short.The Cougar Life TV ads attempt to convey some very specific benefits to joining the website, yet the commercial gives to supporting data and leaves these ‘benefits’ and other definitions mostly to the imagination of the viewer.Prior to a night out, beautiful women dry their hair and apply lipstick, then lounge around playing on the app.est un site web qui permet aux individus d'entrer en contact et de communiquer afin de développer une relation plus ou moins longue de nature sentimentale, érotique ou amicale.L'accès à ces sites demande de fournir des informations personnelles telles que l'âge, le genre et le lieu géographique.Les échanges peuvent s'y effectuer par des services internes de télécommunication : la messagerie, le chat avec ou sans échange audio (voice over IP) ou vidéo (webcam).Un service de matchmaking (mise en relation par affinités) peut également être proposé.