Jack Morton’s recent research found that consumers cited event marketing, word of mouth and the internet as the top media mediums to learn how the brand relates to them and explain “what the product/brand stands for:” (March, 2007).
It’s not surprising given events offer a unique opportunity to interact face-to-face with the target audience and capture their attention for an extended period of time, potentially creating a (favorable) lasting memory.
In almost 15 years this classifieds website has grown to become the seventh largest English language website.
Every month Craigslist (not just the online personals section) gets more than 20 billion page views from over 50 million users in the United States alone.
Obvious event branding at events typically involve: Otherwise known as the press board, this is the photo opportunity area where the brand’s repeated logo or slogan is prominently displayed.
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